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Co-Branding

Show your agents, distributors, and VAR's your commitment to their success by offering co-branded products in your Company Store.  Co-branding enables your local distributor to add their logo to your branded marketing products.

 

Co-branding is an easy and cost effective way to build the relationship with your agents, distributors, and VAR's. Your agents and distributors may offer multiple competing brands and their advertising and promotions are geared toward driving business to their business - not necessarily your brand.  You can leverage co-branding to get a disproportionate share of their promotions.

 

Insurance Company and Agency Co-Branding Example

Insurance Company, Inc. may sell their products through a network of local independent agents.  The local agent typically has their own brand such as Bill's Insurance Agency.  Bill is active in his community and he promotes his agency through direct mail, little league sponsorships, and some golf-related give-a-way products.

When Bill goes to procure his advertising, he needs to setup artwork - which may or may not include Insurance Company's information.  With co-branding in your company store, the artwork is ready for him and he can easily add his information and message to a professionally designed marketing piece.  Add in some discounts, spending accounts, or coupons and his cost can be whatever the Insurance Company wants it to be - including free.

 

 

 

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Contact Pakcom

PakCom Incorporated
24 Crescent Street, Suite 401
Waltham, MA 02453

Phone: 781-890-3888
Fax: 781-890-3886

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